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A "miopia dos consumidores"

"A 'miopia dos consumidores' é a designação dada às práticas comerciais adoptadas por certas empresas que se baseiam na atribuição de vantagens económicas muito significativas no momento da contratação do serviço, mas que, a médio prazo, consubstanciam um encargo significativo, o qual acaba por capturar o cliente, mesmo que este depois se 'arrependa' da escolha inicial."

Giuseppe Bellantuono, 
Contratti e regolazione nei mercati dell'energia
il Mulino, Bologna, 2009, p. 160.

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